Top 5 Designers

Gerard Huerta
Gerard Huerta is one of my favorite graphic designers. His unique designs have made their marks on many well-known companies and businesses. Nabisco, Swiss Army, Spelling Entertainment Inc., and even Ringling Bros. and Barnum & Bailey have all adopted Huerta's designs as their logos. He also created the title designs for Time Magazine, People Weekly, and PC Magazine which are easily recognized in today's society. I like his designs because they are very clean-cut and easily communicate the product or event being advertised. I also like that his designing capabilities are very broad. Huerta designs range from the Superbowl XXVIII to Clip Art.



Joe Finocchiaro
Another designer I like is Joe Finocchiaro. Finocchiaro has impacted the world of design quite significantly. Some of his works include symbols for Fraser Papers, Dodge, Samsung, American Heart Association, PBS, and Compaq. I particularly like the Fraser Papers Design. Although it is simple, the continuity and angle used to combine the two beginning letters, "F" and "P", is very creative. In fact, most of his designs are quite simple, but the creativity and craftsmanship involved makes a notable impact on viewers. His designs are so trusted that they even appear on the American Express Card. Joe Finocchiaro inspires me to become a great designer who creates interesting logos and symbols but also greatly considers craftsmanship.



Saul Bass
Saul Bass is also a great designer. Bass designed logos, movie posters, title sequences, and many other items. Some of his greatest accomplishments in the movie industry were designing the posters for "Vertigo", "The Man with the Golden Arm", and the "Two of us". He also created the title sequences for the movies "Cape Fear" and "Good Fellas". His most popular logos, or company identities, include United Airlines, AT&T, and Minolta. Although some of his creations may seem old, Saul Bass is seen as a legend. In a way, he helped open the door for the design industry. I really like how he created something new and interesting for that time period. I like his style in that many of his designs look like paper cutouts. Saul Bass passed away in 1996, but his work still lives on.



Paul Rand
When speaking of graphic design, of course Paul Rand's name is going to be brought up in the conversation. Paul Rand is responsible for designing logos for many of America's important institutions. These institutions include UPS, IBM, ABC, NeXT Computer, and Westinghouse. He also created many classic short videos. The way he used space and shapes has set an example for all graphic designers. I particularly like his designs for IBM. I love that he originally created the logo using an eye, bee,and "M". It later became the blue, striped IBM logo that we recognize today. This goes to show that our designs can always be changed, or updated without losing meaning or effect. Paul Rand also passed away in 1996, but he is still considered a legend.



Milton Glaser
Milton Glaser is also a well-known graphic designer. One his greatest accomplishments was the trademark "I love New York". I like that this design uses the power palette. This design has been used thousands of times and has been altered to fit other places as well. Although the design is simple and short, it remains timeless in America. Other design accomplishments of Glaser's are Barron's (a book publisher),Tomato Record Company, and ISIX. He also designed covers for Time Magazine, Fortune, New York Magazine, and Washington Post. Another thing I like about Glaser is that not only he a great designer, he is also a great artist. He drew pictures for the book "The Alphazeds" and a series based on Claude Monet.